Taking the MVP up a level
Rentware wanted help to upgrade their website to better represent their brand identity and inspire more customer signups. I created designs that refined their design language to be more minimalistic and set their customers center-stage.
Make it personal
Rentware's previous website focused more on introducing the company rather than explaining how the service could help the customer in their story. In my designs, I incorporated relatable imagery featuring people and designed the copy to loosley read as a narrative that the reader could see themselves within.
Turning a challenge into a strength
One of Rentware's greatest difficulties was in neatly explaining what they do because their product looks different depending on the item that is being leased. Because the product's usage is so broad, I designed use case-studies that could tell lots of specific stories. Thereby appealing to as many potential customers as possible.
Responsive design is essential
Based on UX research, Rentware's customers often first interacted with the website on their phone, yet later they often used the desktop site to process rental orders. It was essential that the designs were cohesive and intuitively adapted to each interface, so I designed them in tandem, responsively.